Like any other business, a dental practice needs customers to survive. And in this increasingly digitized and cut-throat landscape, the only way to draw in these clients is through a comprehensive online marketing strategy.

As a result, today’s dental professionals are not only expected to offer better services and innovate new treatments—they must learn how to navigate social media platforms, implement better SEO practices, and crafi more engaging content.

This can be hard work. Creating a solid marketing strategy—much like maintaining a perfect set of teeth—requires discipline, consistency, and regular attention. So, if you find yourself struggling to keep up, here are some proven strategies that can help.

Update Your Website To Attract New and Existing Customer

A modern website is the cornerstone of an online marketing strategy. It is not only crucial for bringing in new customers but also for retaining existing ones.

To attract more organic traffic, a website must be optimized to appear higher in search engine rankings. There are several steps you can take to do this, including:

  • Sprinkling in relevant keywords in headers, URLs, and content
  • Ensuring all contact information—including your address—is up to date
  • Building backlinks
  • Adding more internal and external links
  • Adding content that showcases your expertise

But that’s just one aspect of building the perfect website.

Once a potential client reaches your page, they must also be able to navigate your services and book appointments with ease. To achieve this, your website should include detailed descriptions of your offerings with clear CTAs.

A 2024 State of Dental report suggests that 77% of patients prefer to schedule and book appointments online. However, the same study added that only 26% of dental practices offer this feature. By simply including an online booking functionality, you can go a long way in appealing to new customers and making the lives of existing customers easier.

Appeal To Relevant Audiences on Social Media

Using social media to market your practice has several benefits.

Over half of the world’s population uses at least one form of social media, which naturally opens you up to a massive audience of potential customers. Hence, this far-reaching social network is one of the most cost-effective places to promote your clinic.

Before you set out to conquer social media, it’s important to ask yourself a few questions, such as: Who are your patients? Where do they live? And what do you want them to know about your services?

The answers will not only help you pick an appropriate platform, they’ll help you crafi content that resonates directly with your desired audience.

Clinics can also consider running paid ads on social media to target local patients with valuable content while increasing visibility.

In terms of the content, the possibilities are endless. You could create posts that explain various procedures and treatments, highlight offers and discounts, or promote positive testimonials and reviews. As long as the content is clear, informative, and caters to local users, you should see an uptick in interest.

If you’re struggling to crafi the right social media content, browse through some of these dentistry flyer templates for inspiration.

Get Listed on Online Directories

Not all clinics are blessed with enough organic traffic or social media followers to generate more bookings. If this is the case with your practice, consider listing your service in an online directory.

Some of the more popular online directories are visited by millions of people a year. In fact, Yelp says 2.7 million users visit its site every day. Many of them are already interested in the service they click on and are ready to move ahead with a transaction.

To tap into this massive market, make sure that your public listings are accurate and up-to-date. Include links to your website and social media accounts as well as detailed information about your clinic’s unique offerings.

If you add listings on multiple directories, ensure that all basic information—such as your clinic’s name, address, and phone number—remains consistent across platforms.

Share Helpful Advice

At the end of the day, the main draw of a dental practice isn’t how many keywords it has on its website, or how many directories it appears in but the services it offers.

The best way to engage with potential patients as a professional is by showcasing your dentistry expertise. Clinics that share helpful oral hygiene tips, highlight new innovative treatments, and offer solutions to everyday dental issues are likely to develop a much more loyal clientele.

This information can be disseminated through a well-written and SEO-optimized blog, high-quality social media images, or various high-quality videos and reels.

Clinics can also send detailed newsletters to their loyal customers. These could highlight new offers, promotional campaigns, and referral codes.

Make the Most of Online Tools

All of these strategies are easier to outline than implement. Fortunately, several tools make your work easier. Some, like Semrush, help you identify appropriate keywords. Others, like Google My Business, let you manage your presence on search engines.

For all your content creation needs, there’s PosterMyWall. Its massive library of highly customizable social media templates allows you to create high-quality posts, design engaging Instagram reels, and crafi comprehensive newsletters in just a few clicks. You don’t need any prior design experience to use it, just a basic understanding of what you want your content to look like and achieve.

References:

-native-advertising-in-marketing-infographic/

Hyperlinks